Jepchumba, the creator of African Digital Art. Image from her Twitter account (@digitalafrican).
Created and developed by Jepchumba, the platform covers a wide range of artistic production from audio/visual production, animation, interactive projects, web, film, graphic art and design. Our focus is on artistic work or practices that utilize digital technology as an essential part of the creative, presentation or distribution process.
Originally from Kenya, she has lived around the world developing her interest in philosophy, art and technology. An African digital artist, Jepchumba loves experimenting with motion, sound and various digital effects and techniques and has an extensive background in digital art, web design and development, audio/visual production and social media strategies.
Below are a few of the African digital art works that have been shared on the website.
Science Fiction Maasai Warrior
This work was designed by Rodrigo Galdino, a car designer for VW Design Center in California, USA.
He describes the thinking behind his design:
What if after an human annihilation by a lethal virus brought by aliens, the only survivors were the beautiful and strong Maasai people? What if they learned the technology left behind by [the aliens] after their evacuation, and merged into their culture, without loosing their identity and beliefs? How would it look like? All of it inside the Star Wars universe/ design language.